Something Familiar – supporting positive change through the Good Employment Charter

Something Familiar is an award-winning creative design agency which has made a conscious decision to make a difference beyond just creativity. The ethos of the agency is ‘positive change’ in everything it does, and thanks to its unwavering commitment, Something Familiar is becoming not only a success story in the industry, but a feel-good one too.

Working with a conscience doesn’t mean that creativity needs to be compromised: to succeed, both need to develop hand in hand. So as the agency has grown, so has the energy it has put into running a business as a force for good. Two recent key elements have been achieving B-Corp status, and becoming a Supporter of the Good Employment Charter.

Whilst B-Corp status demonstrates that Something Familiar balances purpose and profit in every decision it makes, being a Supporter of the Good Employment Charter shows that it also cares deeply about the working environment it provides for its team.

The challenge

The agency industry is known to be a very stressful, high-pressured world, and thriving whilst maintaining its core values of positivity, creativity and social responsibility was a huge challenge for Something Familiar. But as its reputation grew, and clients started to seek out its refreshing approach, the team realised it was on to something special.

Its ongoing challenge is to attract talented new people to the agency who not only have creative vision, but also share the ethical vision of Something Familiar. Being a Supporter of the Good Employment Charter gives the agency a structured framework which highlights its commitment to positive employment practices in the same way that B-Corp status validates its approach to business as a force for good.

By publicly endorsing the Charter, Something Familiar is not only strengthening its internal culture, but also broadcasting its values to clients, its team, potential team members and the wider community.

What makes them stand out

Beyond its creativity, Something Familiar stands out as an agency in several ways:

Positive change: these two words capture the essence of the agency. From recruitment to client relationships, the team is unified in bringing this mission to life.
Supporting communities and the environment: Something Familiar is extremely active in its local Bristol community and further afield, supporting and organising a range of activities including donating 1% of its profits to social and environmental causes, such as the Mazi Project, which empowers disadvantaged youth through food.
Educational advocacy: Something Familiar challenges its clients to do great things in the right way. By guiding them towards more sustainable practices, the agency magnifies its influence, creating a ripple effect of positive change.
Continuous improvement: Something Familiar is committed to ongoing improvement when it comes to social and environmental impact, and now, as a Supporter of the Good Employment Charter, the team can use a range of resources to help with workplace practices and community initiatives.

Looking to the future

With its clear commitment to working ethically, and providing a supportive and encouraging working environment, Something Familiar can look forward to:

A positive workplace culture, leading to increased employee satisfaction, productivity and retention. The goal is to inspire everyone in the team to get truly excited about what they do, day in, day out, because they’re creating work they’re proud of, for brands they’re proud to work for.
A heightened level of client engagement, as clients take an interest it the agency’s creativity with a purpose.
Inspiring other agencies to follow its lead and to prioritise social and environmental responsibility too.

Something Familiar’s unified approach to ethical working, including its support of the Good Employment Charter, shows the power of aligning business values with environmental responsibility. The agency’s not only redefining how an agency can succeed in its industry, but also drive meaningful impact in the world at the same time.